STUDENT COMMUNITY CHAMPIONS
Student Community Champions is a newly managed team at the University of Reading that aim to communicate and build stronger relationships with the local communities while representing the university in local events in person and around Reading. Since the team is a newly managed team, it does not have any branding yet, which usually consists of a logo, branding guidelines, merchandise, socials, etc. This in turn develops the clients into being more recognisable at local events and provoking them to foster relationships through the idea of accountability.
OVERVIEW
As the newly formed organisation wants the ability for a wide range of people to collaborate amongst each other to build a stronger community, their outputs have to appeal to people from different walks of life. Regardless of age, gender, race, or sexual orientation the outputs created need to be inclusive and represent diversity to align with their vast target audience. Our goal is to produce an array of deliverables that reflect SCC organisation morals as well as creating a sense of community in its design. The clients wanted the concept of the design to focus on collaborating with the local community as well as being be eye-catching and vibrant, with bright and vibrant colours to give a playful and fun style.
THE LOGO
The logo created was on the basis of the idea behind community and coming together. Additionally, the concept of diversity.